About
I am a New York-based UX/UI designer with seven years of experience in eCommerce and Product Design. With a rich and diverse background spanning twenty-plus years in digital design and creative direction, I offer a holistic approach rooted in a deep understanding of users’ needs, business objectives, and experience-driven strategies to deliver exceptional results.
UI/UX Design
As a specialist in enterprise e-commerce, I am passionate about creating beautiful, user-centric, and conversion-driven experiences. My process is deeply rooted in research and user insight to develop strategy and deliver outcomes that meet and exceed business goals. My most recent experience includes leading the design of end-to-end products for industry giants such as Walmart and 1800Flowers.com.
1800Flowers
Home Page Personalization
Home page personalization for 1800Flowers, strategically enhancing recommendations to boost relevance, engagement, and conversions.
Role: Lead UX/UI Designer
1800Flowers
Florist.com
End-to-end redesign project for 1800flowers.com subsidiary brand Florists, strategically targeting upsell opportunities and elevating UI.
Role: Lead UX/UI Designer
Walmart
End-to-end website redesign project for Walmart’s subsidiary brand Eloquii focused on elevating the site's look, streamlining pathways for a better user experience, and adhering to ADA compliance.
Role: Lead UX/UI Designer
Foundrae
End-to-end eCommerce platform design and development project launching Foundrae’s e-commerce presence.
Role: Crative Director| Principal UX/UI Designer | Product Manager | Content Creator
Art Direction & Digital Design
My experience as a Creative Director and Digital Designer includes leading projects for luxury brands like Foundrae and Fleur du Mal. These collaborations focused on creating compelling narratives and innovative designs. Among my significant achievements are the art direction and design of a custom-printed, limited edition catalog for Foundrae, featured in Vogue Magazine.
Photography
In collaboration with the luxury jewelry brand Foundrae, under my direction, my team and I delivered thousands of assets for the brand's web, press, and social media, with work published in NYT Style Magazine, Vogue, Town & Country, French Vogue, and more.
Before becoming a commercial photographer, I had a long career exhibiting acclaimed contemporary photography in New York and national galleries, earning the prestigious solo show critics’ pick from New York Magazine.
