Art Direction & Digital Design
Foundrae’s Bespoke Collection Catalog
This exclusive limited-edition book, which I Art Directed and Designed, played a pivotal role in launching Foundrae’s flagship store's personalized service. In a truly unique concept, I photographed handwritten product information pages and letters from the Founder’s archive, which I then overlaid with jewelry images. This concept strived to reflect the brand’s unique ethos and personal relationship with its customers.
Work: Art Direction, Design, & Photography.
Foundrae’s Tenets Catalog
In this catalog of Foundrae’s premiere collection, a design inspired by Islamic tiles, product images are laid out in a unique pattern that radiates from the center of the page, creating a sense of movement and energy. This design makes the pages appear boundaryless, evoking the brand's ethos of limitless possibilities and individuality.
Work: Art Direction, Digital Design, & Photography
Select Foundrae Look-Books
I created a template system and style guide for Foundrae’s seasonal lookbooks. The system and style guide ensured a unified visual narrative aligned with the brand's identity. The lookbooks also featured my photography.
Work: Art Direction, Digital Design, & Photography
Social Media Advertising
brand: Fleur Du Mal
I art directed and edited weekly video social ads created for the luxury lingerie brand Fleur du Mal. My focus on key performance indicators (KPIs) ensured that each ad captured the brand's elegance and performed exceptionally well in ROI and customer acquisition.
Work: Art Direction, Editing
Email Design
brand: Fleur Du Mal
Leveraging Figma, I developed design system templates for Fleur du Mal's email marketing campaigns. This initiative streamlined our creative process, significantly reducing the time required to create daily emails and enhancing efficiency.
Work: Art Direction, Design System Creation, Digital Design
