About
I am a results-driven full-stack Product Designer with 7+ years of experience, specializing in leading end-to-end, large-scale enterprise projects across responsive web and mobile applications. I am passionate about creating inspiring user-centered experiences that blend aesthetics with usability, drive conversion, and engage audiences. With a rich and diverse background spanning 20+ years in strategy, creative direction, and visual design, I offer a holistic approach rooted in a deep understanding of user needs, business objectives, and experience-driven strategies to deliver exceptional results.
Product Design
1800Flowers Home Page Personalization
Role: Lead UX/UI Designer
1800Flowers
Florist.com
Role: Lead UX/UI Designer
Walmart
Eloquii.com
Role: Lead UX/UI Designer
Foundrae
Role: Crative Director| Principal UX/UI Designer | Product Manager | Content Creator
Visual Design
My experience as a Creative Director and Digital Designer includes leading projects for luxury brands like Foundrae and Fleur du Mal. These collaborations focused on creating compelling narratives and innovative designs. Among my significant achievements are the art direction and design of a custom-printed, limited edition catalog for Foundrae, featured in Vogue Magazine.
Photography
In collaboration with the luxury jewelry brand Foundrae, under my direction, my team and I delivered thousands of assets for the brand's web, press, and social media, with work published in NYT Style Magazine, Vogue, Town & Country, French Vogue, and more.
Before becoming a commercial photographer, I had a long career exhibiting acclaimed contemporary photography in New York and national galleries, earning the prestigious solo show critics’ pick from New York Magazine.
